Updated for 2021: It’s a new world and if you don’t keep up by having a mobile-ready, lead-generating chiropractic website, you and your chiropractic business will be left behind.
The Internet is literally dominating our culture. It is how we find friends, how we research products we want to purchase, how we make those purchases and how we find businesses where we can spend our money.
The good old Yellow Pages Directory is being edged out and search engines like Google are stepping in.
Do you need a chiropractic website for your practice?
The answer is absolutely!
So why should you have a chiropractic website for your practice? Well, allowing your practice to be found is a good one. However, there’s more. Here are a few more compelling reasons that you simply can’t ignore.
It never closes.
Unlike your office, your website is open 24/7 providing information and (if you have it set up) setting appointments. If you sell products on your site, your shop will never close so customers can make purchases at any time.
It keeps your patients up-to-date.
Your patients can check your website for news and events that you may be involved in. For instance, if you have any seminars or host a class you can put it on your site. You can even include a registration link so people can sign up. Think of it like an online message board that you can easily update as needed.
It helps you build credibility.
As more customers (and potential patients) are turning to the Internet to search for the things they need, a business that does not have an online presence may not be viewed as credible. Because nearly all businesses have websites, the business that doesn’t may be met with a raised eyebrow.
It helps save time.
Your patients can easily access the information that they need regarding your hours, appointment availability and other information. Having an online catalog for your products will save you a ton of time because your site will be doing the advertising and selling for you.
It helps save money.
A professional website is a very effective marketing tool. It will expand your target audience reach and allow you to cut back on other advertising methods. Once you have it optimized for the search engines, your website will be bringing patients right to your doorstep.
It exposes you to a wider audience.
In print marketing, if you wanted to target several different audiences that would mean advertising in several different publications. That can be rather costly. A website can be optimized to attract different audiences and when you connect it to your blog and social media the sky is the limit.
It helps provide better customer service.
By including a FAQ (frequently asked questions) page and other handy tools on your site, you can make it super easy for your customers to find the information that they need. Add a registration link for signing up for seminars and include a form for requesting an appointment and other things that will streamline the process and you are good to go.
It acts as a hub for all your marketing efforts.
When you are using your blog, social media and video to market your practice, you need your customer to land somewhere. Having a professional chiropractic website that contains all the information a prospective customer needs is the perfect landing pad. When they click on your site they can get everything that they need in one shot.
If you are still not convinced that a website is for you, take a look at these numbers:
- 42 percent of small business owners in the U.S. have a website.
- 58 percent of small business owners in the U.S. DO NOT have a website.
- About 40 percent of the WORLD population uses the Internet. By the end of 2014 there will be 3 billion internet users globally. In 2005 it was 1 billion. In 2010 it was 2 billion. The internet is growing fast.
- 86.75 percent of the U.S. population has an Internet connection.
- 80 percent of consumers will research a service or product before purchasing — and they use the Internet.
The Internet is where your customers are. It is where they are looking for your services, your products, for you. If you want to reach them then you have to go to them. Social media helps, but your website is where they will go once your social media campaigns hook them.
The best chiropractic websites do not have to cost a fortune. You can afford a professional one. In fact, you cannot afford not to hire a professional. If you want more clients or want to sell more products then a good website is just what the doctor ordered.
Chiropractic Marketing Websites can help you create a website that will work for you. We will work with you to learn your needs, what your customers are looking for and where you want to take your practice. Then we will build you a website that does what you want and gets you new patients.
If you already have a site, we can help revamp it so that it is working for you not against you. Chiropractic marketing is our business so building chiropractic websites is what we do.