Chiropractic Websites that Attract More New Patients

attract new patients chiropractic marketingToday you’ll learn how to attract, connect, and convert more visitors into new chiropractic patient from your chiropractic website.

I’ll also show you how to turn your static, boring website into a marketing machine.

If you’re not getting the number of leads from your chiropractic website that you’d like, simply use the information you read here to see what may be missing.

confident-chiropractic-marketingMany of the items are quick changes you can do in under an hour!

Don’t be a perfectionist. You do not have to use all of the elements to have a successful chiropractic website.

Just strive to add as many as you can over time and watch the changes that’ll take place.

If you need further help, make sure you contact us. That’s what we’re here for!

So what should you focus?

Here’s what we recommend:

45 Chiropractic Website Tips to Attract More New Patients

Tip #1: Include a Hello Bar with an inticing free offer.

Tip #2: Use a professional logo.

If you need one created, we recommend 99designs.

Tip #3: Use a big phone number at the top of your site that is clickable.

Tip #4: Use a simple effective navigation that leads both prospects and new patients to the most important pages of your chiropractic website.

Tip #5: Use social media follow icons that link to the social media accounts you use for your chiropractic business.

Tip #6: Steer clear of stock photography and only use professional photography.

Tip #7: Use a clear and unique value proposition.

For example, we help (your ideal patient) achieve (what they want most).

Tip #8: Use keyword-rich heading copy.

Setup a free Google Adwords account to do your keyword research or simply look at Google Suggest and related searches when you browse search engines.

Tip #9: Place your call to action above the fold.

Using first person can help increase conversions.

Examples: “Schedule My Appointment” or “Yes, send it to me!”.

Including the word “free” works well, too.

Examples: “Free Report” or “Free New Patient Coupon”

Tip #10: Use an interesting image or video partially above the fold.

Tip #11: Make sure your visitors can answer the following two questions without scrolling below the fold.

Question #1: “Am I in the right place?”

Question #2: “Is this what I’m looking for?”

Tip #12: Use a compelling H1 or H2 headline.

When it comes to writing headlines, it’s important you include at least one keyword and format them properly using H1, H2, or H3 tags to tell Google what your page is about so they can send you more traffic.

Tip #13: Use some form of promo.

For example, same day appointment, satisfaction guaranteed, new patient special, wellness coupon, massage coupon, weight loss promotion.

Tip #14: Use internal linking.

For example, be sure you link to other pages on your site for extra link juice (SEO).

Tip #15: Use keyword-rich, compelling patient-attracting body copy.

Include at least 300-500 words of benefit-driven, keyword-rich copy that tells the search engines what your page is about and make visitors feel like you’re reading their mind.

You’ll have a better chance of attracting visitors through search if you have a good amount of copy on your homepage so don’t forget this important step!

Tip #16: Include secondary calls to action in a contrasting color.

Never leave your visitors wondering what to do next. Add a call to action in each section of your chiropractic website.

Tip #17: Use keyword-rich services with benefit-driven copy.

Instead of talking about yourself and what you do try spinning your language to talk about your customers.

Tip #18: Use testimonials or reviews for trust and credibility.

Google reviews will also help you attract more ideal patients.

Tip #19: Use hidden tracking elements.

Make sure you have the proper tracking code installed like Google Analytics or Facebook Pixel.

Tip #20: Use patient-centric case studies.

When you say something about yourself, it’s marketing fluff but when someone else says it about you, it’s powerful.

Invest in doing video or written case studies and watch both your patients and profits increase.

Tip #21: Use opt-in forms to receive your irresistible lead magnet.

Highlight a case study by showing transformational results you helped a patient achieve.

Just make sure you use an opt-in form with the case study as the lead magnet so that you can capture consistent leads into your sales funnel.

Tip #22: Tell your story and your big WHY.

Tip #23: Build your personal brand into your business.

Tip #24: Use a professional photo of yourself to help build credibility.

Tip #25: Remember to include your keyword in your image ALT tag.

Tip #26: Use secondary call to actions that stimulate visitors to take the logical next step to draw them into your sales funnel.

Tip #27: Always use compelling headlines throughout your site.

Tip #28: Use irresistible lead magnets which offer incredible value and can be rapidly consumed.

Tip #29: Use 3 key benefits via bullet points below your compelling headlines.

Tip #30: Use a simple opt-in with just 1-2 form fields mimimum.

Tip #31: Use a value-driven call to action with the simple opt-in.

Tip #32: Use a live chat feature to increase leads even more.

Tip #33: Use featured-in or partner logos for added trust and credibility.

Tip #34: Have your footer navigation to show all pages on-site for better navigation and visibility.

Tip #35: Use a quick contact form in the footer.

Set footer navigation to show on most pages of your site for better usability. Include a contact form next to your location, hours, and Google Maps location.

Tip #36: Make sure your map and location data are embedded in the footer.

Enjoy more web traffic from Google when you include your name, address, phone number, hours, and Google Map.

Tip #37: Last but certainly not least, make sure you show your copyright information and any other legal information below the footer.

Make sure you have your Healthcare Disclaimer, HIPAA Policy, Privacy Policy, and Terms of Service information below your footer with links to their appropriate pages.

I realize that’s a ton of information and don’t expect you to implement them all.

Nevertheless, I highly encourage you to take action now by implementing at least one.

Would getting up to three times the number of leads you currently get now help your bottom line?

You better believe it will!

Chiropractic websites are living, breathing things that need to be nurtured consistently or they die.

Most of these changes can be completed in under an hour.

So schedule a regular time each week to implement them and start seeing results today!

Need more action steps?

Then here you go…

Tip #38: Know Your Goals

  • Determine primary and secondary goals
  • What action do you want visitors to take?
  • Primary call-to-action in a contrasting color
  • Speak to one audience
  • Clear visual customer journey so they know what to do next

Tip #39: Build Trust & Authority

  • Testimonials and reviews
  • Case studies and success stories
  • Partnerships and featured logos
  • Guarantee or seal of approval
  • Blog or Vlog
  • Professional photos not stock photos
  • Intro video (ideally you personally)

Tip #40: Beautiful Branding

  • Professional logo
  • Strong brand messaging
  • Great looking design aesthetics
  • Tell your story, why and mission
  • Build your personal brand into your business

Tip #41: Be Compelling

  • Have a clear unique value proposition
  • Benefit-driven sales copy
  • Talk about how you solve problems
  • Strong headlines with clear call-to-actions

Tip #42: Be Irresistible

  • Have an irresistible lead magnet
  • Offer incredible value free in exchange for their email address
  • Surprise them with something special after opt-in
  • Keep your opt-in quick and easy to consume

Tip #43: Be Easy to Contact

  • Clickable phone number at top of the site
  • Social media icons
  • Easy to find contact details
  • Short forms – don’t ask for too much information
  • Clear call-to-actions
  • Live chat

Tip #44: Be Search-friendly

  • Use keywords in the right places
  • Keywords in title tags, meta descriptions, et cetera
  • Have 300-500 words of keyword-rich copy
  • li>Have your name, address, and phone number

  • Embed a Google Map
  • Mobile-optimized website
  • Internal linking to other pages within your site

Tip #45: Lead Capture Points

  • Hello bar
  • Compelling email opt-in
  • Compelling lead magnet
  • Blog opt-ins
  • Welcome mat, exit popups
  • Primary and secondary calls-to-action
  • Drip email campaigns for follow-up

PRO BONUS TIP: Create your chiropractic website for conversion by setting up landing pages, conversion funnels and drip email campaigns BEFORE you spend money on driving traffic through Facebook, Instagram, or Google ads.

About the author 

Dr. Patrick MacNamara

I help chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising. If you're not getting the number of leads you'd like from your current chiropractic website, enter your name and email address in the field below to learn how I can help.

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