Not Just a Website Company — A Fully Managed Chiropractic Website Platform
Most companies that build chiropractic websites treat your practice like any other local business. They apply the same template they use for every other chiropractor, put your name on it, and call it a custom site. When the build is done, they move on — and so does any accountability for what the site does or doesn’t do for your practice.
Chiropractic Marketing Websites is different at the foundation level. CMW was founded by a chiropractor, built exclusively for chiropractors, and structured from the beginning as a managed platform — not a project with a finish line. Every site we build lives on our managed infrastructure and is actively maintained by the team that built it, month after month, for as long as your practice is with us.
We don’t hand you a website and disappear. We run the platform your practice grows on.
If you want to understand exactly what that looks like in practice, our chiropractic website design page covers the full approach. This page is about who we are and why we built it this way.
Meet Dr. Patrick MacNamara
Chiropractor • Chiropractic Website Strategist • Digital Marketing Expert
Dr. Patrick MacNamara founded Chiropractic Marketing Websites after more than two decades at the intersection of chiropractic and digital marketing — a combination that very few people in either field can claim from both sides.
His path started where most CMW clients are right now: running a chiropractic practice and trying to figure out how to get patients through the door consistently. He didn’t outsource that problem — he learned search engine optimization from the ground up, applied it to his own clinic, and built a practice that ranked and converted. When he sold that practice, he had already spent years teaching other chiropractors how to do the same.
That first-hand experience — operating a practice, navigating years of algorithm changes, building a patient-generating website before most chiropractors knew what a meta description was — is the foundation everything at CMW is built on. It’s also what separates a strategist who understands the profession from one who’s simply studied it.
Over the past 20+ years, Dr. MacNamara has worked with chiropractic practices across the United States at every stage of growth — from new graduates building their first online presence to established practices competing in saturated markets.
He is the founder of an interconnected ecosystem of chiropractic marketing resources, each one built to solve a specific problem chiropractors face in digital marketing:
- DCRank — Search Everywhere Optimization for chiropractors: Google, Google Maps, and AI search
- Blogging Chiropractors — done-for-you content production for chiropractic practices
- Chiropractic Marketing Podcast — ongoing education on chiropractic digital marketing strategy
- ChiropracticMarketing.us — comprehensive marketing training for chiropractors
- Next Generation Chiropractor — resources and education for the profession
That ecosystem isn’t incidental — it’s the reason CMW clients benefit from a depth of chiropractic-specific knowledge that no generalist web agency can replicate.
Why Chiropractors Work with CMW
We are chiropractic — not chiropractic-adjacent. CMW was founded by a chiropractor who ran a practice, built its online presence, and sold it. That isn’t a credential we borrowed from a client relationship. It’s lived experience, and it shapes every decision we make about how a chiropractic website should be built and what it needs to do.
20+ years of chiropractic digital marketing experience — through every major shift. We’ve been doing this since before Google Maps existed. Every algorithm update, every platform change, every shift in how patients search for a chiropractor — we’ve navigated it and adapted our approach each time. That institutional knowledge is what separates a long-term platform partner from a web shop running last year’s playbook.
We work exclusively with chiropractors. CMW does not build websites for dentists, physical therapists, medical spas, or any other healthcare category. Every page structure, every schema implementation, every condition-specific content decision is built for the chiropractic patient journey — because that’s the only journey CMW has ever been built for. That specialization is a core product advantage, not a limitation.
The same team builds it and maintains it. Every CMW site is actively managed month after month — WordPress updates, security monitoring, quarterly Core Web Vitals audits, backup management — by the team that built the site. Not a support ticket queue. The people who know your site handle every update with full context on your practice and your market.
One practice per market. We work with one chiropractic practice per market. The condition-specific pages, local SEO signals, and patient acquisition systems built for your practice are built for your market exclusively. When your market is active, it’s yours.
The ecosystem is the advantage. CMW is part of an interconnected network of chiropractic marketing resources. That network optimizes traffic through DCRank’s Search Everywhere Optimization, produces content through Blogging Chiropractors, and educates through the Chiropractic Marketing Podcast and ChiropracticMarketing.us. When you work with CMW, you’re not just getting a website — you’re building on a foundation designed to integrate with a complete patient acquisition infrastructure built specifically for chiropractic.
The CMW Platform — What It Includes
Every CMW website is custom-designed on our managed platform. The build is not the end of the relationship — it’s the beginning. Here’s what the platform includes from launch day forward:
Custom website design — No templates. Every site is designed from scratch for your practice, your market, and your patient demographic.
Technical SEO foundation at build — Core Web Vitals, schema markup, crawl architecture, URL structure, and page hierarchy built correctly from the start — not patched in after the fact.
Condition-specific pages — Pages built around the conditions your patients are searching for: neuropathy, sciatica, disc herniation, shockwave therapy, spinal decompression, and more. Built to rank for those searches in your market.
Integrated lead capture and automated follow-up — Forms connected to email automation so that every inquiry gets an immediate, professional response — whether you’re in the treatment room or not.
Active monthly management — WordPress core and plugin updates, security monitoring, uptime monitoring, quarterly Core Web Vitals audits, and backup management. Every month your practice is with us.
Direct team access — Not a ticketing system. When you need something, you reach the team that knows your site.
For a complete breakdown of what the platform includes, visit our chiropractic website design page.
CMW and DCRank — Built to Work Together
CMW builds and manages the website platform. DCRank — our sister company — drives the traffic and builds the authority through Search Everywhere Optimization: Google Business Profile management, organic SEO, and AI search visibility across ChatGPT, Perplexity, Google AI Overviews, and the AI platforms patients are increasingly using to choose a chiropractor.
The two companies are designed to work together. CMW builds the foundation. DCRank makes it perform at every level of modern search. Practices that pair both consistently outperform practices using either one alone.
For practices ready to go beyond the website, DCRank’s Search Everywhere Optimization is the natural next step.
Ready to See If Your Market Is Still Available?
CMW works with one practice per market. When a market is taken, it’s taken — we won’t build a competing presence for a different practice in the same area.
Fill out our Get Started form and we’ll review your current online presence, assess your market, and give you an honest recommendation on the best path forward. No obligation. Just a straightforward assessment from a chiropractor who’s been doing this for over 20 years.