Search engine optimization (SEO) is defined by Search Engine Land as the process of getting traffic from the "free", "organic", "editorial", or "natural" search results on search engines.
In other words, when done correctly search engine optimization allows chiropractors to grow their chiropractic practices without spending a dime on costly ads or promotions.
But how do you do SEO correctly and without worrying about being penalized by Google every time they roll out a new update to their search algorithm?
Well, you can chance it yourself or leave it to our SEO professionals who specialize in chiropractic search engine optimization. We know search engine optimization like the back of our hand and will make sure your web presence is setup correctly from the moment you signup as a member.
Our strategy covers all three types of SEO — On-page SEO, Local SEO & Off-page SEO. If you don’t know the difference between on-page, local and off-page SEO, here are their definitions in their most simplistic forms:
On-page search engine optimization or Onsite SEO deals with search engine optimization of your website’s pages and content.
Local search engine optimization or Local SEO deals with claiming and managing all of the local directories and citations for each market that represent your business. Think Google+ Local, Yahoo! Local, Merchant Circle, CitySearch, etc…
Off-page search engine optimization or Offsite SEO deals with building authority backlinks to help raise your overall SERPs (search engine result pages) in organic search. In other words, it helps your overall ranking in search on Google.
On-page or Onsite SEO is the Foundation of Your Chiropractic SEO Campaign
The first part of building an SEO empire is a solid foundation. Onsite SEO is the foundation of your SEO campaign. With a weak foundation you will have an unstable campaign. That's why we offer onsite SEO services with every plan we offer.
Solid onsite SEO includes:
⁍ Performing accurate keyword research so you know what to target.
⁍ Setting up proper site architecture that makes both users and bots happy.
⁍ Hand-written, targeted meta data including title tags and meta descriptions.
⁍ Setting up a content strategy that can be scaled. For example, Google likes active/growing sites, usually accomplished through a blog. That's why we offer weekly chiropractic blogging services with our Professional, Advanced and Premium Plans right out of the gate.
⁍ Monitor your Search Console for errors and the like.
⁍Integrate social. This is a given. Social signals aren't found to cause higher rankings however they are correlated, so allowing users to share/like/pin/tweet is highly recommended.
⁍ Add extras like Open Graph markup so things are shared nicely, rel=canonical so your content isn't stolen and an xml sitemap to keep search engines updated with site changes.
For a more comprehensive overview on on-site SEO check out this excellent report done by the genius' at Backlinko. Even if you're a seasoned SEO, it's always good to have a refresher once and a while!
Local SEO Helps Local Prospects Find Chiropractors In Their Communities
Local business listings, or local directories, are online informational sources that contain basic information about businesses, such as their business name, phone number, address, hours of operation, photos, and sometimes reviews or ratings.
Many local listings, like Google+ Local and Bing Local, are factored into search results for both organic and map searches.
Your local chiropractic business listings play a critical role on how you perform in local SEO. Matter of fact, search engines often populate these sites at the top of organic search results.
But if you haven’t claimed your listings, they may show up with inaccurate or missing information. This can negatively affect search results displayed to prospects which, in return, hurts your business's bottom line.
If you've ever tried to claim a local listing for your chiropractic practice, you know what a pain in the rear it can be. Each company has its own set of guidelines to follow and hoops to jump through. If you don't know what each company requires beforehand, it can be downright maddening.
Plus, there are literally hundreds of local directories online today. Do you know which ones will serve you and your chiropractic prospects the best? Do you have the time to sit behind a computer to claim and manage each one?
Probably not unless you're new in practice and aren't seeing patients. It not only consumes valuable time but can frustrate you to no end!
Trust us… you've got better things to do with your time instead of dorking around with remedial tasks like entering basic practice information over and over again!
Instead, allow our chiropractic SEO professionals do all of the heavy lifting for you!
Off-page or Offsite SEO Helps Chiropractors Dominate Their Local SERPs
In Google's current algorithm it is very important not to be over optimized for the exact keywords you want to rank for. Without getting too technical, basically you want to keep the % of exact anchor keywords to under 5% (ideally under 2%) of your overall backlink profile. The name of the game here is "look as natural as possible".
Thus, all other links should be made up of URL anchors (http://www.yourdomain.com), Brand anchors (YourBrandName), generic anchors (click here, read more etc.) and possibly name anchors (the author or owner of the site).
For a comprehensive look at anchor text check out this stellar report done by premier backlink research company Ahrefs. It's the best guide we've found to date on anchor text.
Whether you have a new or established chiropractic site, having a variety of links and anchors is incredibly important to ranking highly. But knowing how to get these "diversification" links can be both a real challenge and detriment to your overall ranking if you don't know what you're doing.
Fortunately, we know exactly what we're doing and have helped hundreds of chiropractors from around the globe reach high ranking within their local SERPs no matter how big a market they're in.